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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, by Andrea Phillips
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About the Author
Andrea Phillips is a transmedia writer and game designer who has worked on award-winning projects for clients such as HBO, Sony Pictures, and Channel 4 Education, plus original projects like Perplex City, Thomas Dolby's Floating City, and the nonprofit human rights game America 2049. Her indie work includes Balance of Powers and the forthcoming Felicity. She cheats at Words with Friends.
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Product details
Hardcover: 288 pages
Publisher: McGraw-Hill Education; 1 edition (June 21, 2012)
Language: English
ISBN-10: 0071791523
ISBN-13: 978-0071791526
Product Dimensions:
7.5 x 1 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
23 customer reviews
Amazon Best Sellers Rank:
#643,903 in Books (See Top 100 in Books)
This is a terrific book for up-and-coming authors who insist on changing with the times. Andreas clearly defines the reasoning for the rise in transmedia, as well as giving splendid examples how this method works. In addition, she instructs clearly on how to follow through by publicizing your own work to be recognized and devoured by the public.
This is a great read and solid overview. Definitely worth reading!
Very interesting read.
Great!!
Very good resource for creators of all types, leans a little bit towards a particular type of transmedia that the writer is likely more familiar with however explains methodically the do's and dont's of any style. Most importantly covers logistical, organizational and budgetary considerations in creating transmedia narrative whilst always relating back to the story and the impact on audience, pointing out a huge lot of things that someone coming from story telling in just the one medium would never have even considered. Only criticism would be that there are a few contradictions/statements that make you wonder why that section was in there anyway. e.g. explains over the course of a page the narrative principle of 'chekov's gun' and how it's useful, however finishes saying it doesn't as much apply to transmedia as it does traditional narrative "And once you move into transmedia, you might be better off forgetting you ever heard Chekov's name at all"
great reference
A fantastic intro to the world of transmedia! The interviews with professionals working in the field are particular helpful!
As a fellow transmedia creator, I found myself reading this book and nodding in agreement through it. Phillips has distilled the nuts and bolts of the practical side of transmedia campaigns into a concise, easy read. The book focuses on not so much creation itself - the art of storytelling is an entirely different topic for which scores of books are available - but how to set up a transmedia campaign, use it effectively, engage an audience, and keep them engaged without alienating them. This is a definitive guide to the behind-the-scenes necessities of transmedia campaign construction.
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